Two kids. Zero patience for gear that only looks useful in photos.
Founder & lead writer
Hi, I’m Dana.
The gear guide that's actually been through it.
- strollers & car seats
- postpartum recovery
- nursing & pumping
- nursery gear
- registry planning
Who I am
I'm Dana. Two kids, two very different postpartum recoveries, and about four thousand dollars of baby gear I regret buying somewhere in a closet. I started newmomshop.com because every buying guide I read while pregnant was either a sponsored listicle pretending to be objective, or a mommy-blog post that read like it was written before the writer ever actually used the product.
What I do differently
I tell you what to skip as often as what to buy. The baby industry is built to make you think you need forty things you don't. I've used most of what's on this site postpartum, at 3am, with a screaming newborn strapped to me. That's the bar for a recommendation, not a press release.
What I get wrong
I'm one person with two kids' worth of experience, not a lab. I'm opinionated, sometimes I'm wrong about what'll work for your body or your baby, and I say so when I update a guide. If something in a guide changed and I haven't caught it yet, email me at contact@newmomshop.com and I'll fix it.